When Bob Haro took a bold step into the business world of BMX in late 1978, who could have predicted the impact of that decision on American and global youth culture. This book charts the story of the Haro brand from Bob’s humble beginnings as a BMX racer and aspiring entrepreneur in southern California, through the years working for the BMX Action magazine as a staff artist, and into the infamous 1980’s – an unrivaled period of intense progression and creativity for the new sport. As the story evolves through the decade, and new brands enter the scene, Haro Designs scales up and leads freestyle into a new era.